– Communicate with your brand: 80% of Instagrammers follow at least one business profile on the platform 2. When following your brand on Instagram, potential customers want to: The emergence of social media has given consumers a whole new way to interact with the brands they love - and a forum to complain when brands disappoint. Business accounts on Instagram generate 4x more interactions 1 and are, therefore, a prime channel to offer customer service and increase customer engagement. The 2.77 billion people using social media platforms to share their experiences are also using these platforms to interact with brands, even if that conversation is indirect. While this platform isn’t the most obvious place to deliver customer support, over the last few years, customer expectations have changed. Companies primarily show off their products to increase brand awareness and attract new customers. Instagram has become a powerful marketing tool with over 25 million brands and over 2 million advertisers on the platform.
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Now, if you want to learn all there’s to know about the latest trends to generate more engagement on Instagram download our free 30+ pages report.With over one billion active users, it’s no wonder that more and more brands are jumping on the bandwagon to use Instagram for business. Tagging users doesn’t generate engagement.We’ll write a few blog posts to share some of the results of our report which we will be sharing with you in installments: One interesting discovery from last year’s report is echoed this year: to generate good engagement on Instagram, you need to be highly focused and relevant. But just as you don’t need to A/B test all users of a website to identify relevant optimization processes, we didn’t need to monitor billions of Instagram posts to obtain mathematically significant data to identify trends that apply to all users.” Yep, definitely a scientist. “You could say that 48+ million isn’t much compared to the 95 million documents uploaded everyday on the platform. So, we analyzed a lot of Instagram posts and co-produced a report with our friends at Hubspot to share the results with you.īut, is 48+ million posts really enough for us to base our insights on? According to Mention’s data scientist, Thomas Legrand: As the platform evolves quickly, it’s hard to keep up with what works and what doesn’t. Instagram engagement may be the golden KPI for many marketers, but it’s no easy thing to measure.
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If you don’t have time to read the full report, here’s an infographic (created using Venngage) that sums up the main key learning points.
Others, like the use of hashtags and tagging users – were quite surprising. It all started a year ago (2018), when we decided to investigate to better understand how active users behave on the platform. What the Instagram Engagement 2019 Report is about So, doing what we do best – we collected a lot of data about Instagram and build a report. If we do the math, we can expect the network to reach 1.5B MAU by the end of 2019.Īnd as we’re always keeping our pulse on social media here at Mention, of course, we want to know where Instagram is headed. While Facebook and Linkedin saw a slow (but steady) growth and Twitter began losing users – Instagram is multiplying its MAU every two years. Their speed of MAU increases much faster than any other network out there.Ī quick look at the quarterly evolution of the MAU of Twitter, Linkedin, Instagram, and Facebook is telling: Social Networks Monthly Active Users - Source: StatistaĪnd if we trust the data, Instagram’s growth is not about to slow down anytime soon. This puts the visual platform far ahead of social network giants such as LinkedIn and Twitter, and right behind the Chinese competitor – WeChat.
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